THE MEDIATING ROLE OF EXPERIENCE IN THE EFFECT OF EMOTIONAL INTELLIGENCE IN MUSEUMS ON REVISIT INTENTION
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Abstract
This research aims to test whether the museum experience mediates the effect of emotional intelligence and revisit intention. In this context, 373 data were collected from the Batman Archeology Museum between 1 June 2021 and 1 August 2021 with the drop-collect convenience sampling technique. Quantitative research methods were used, and Hayes’ Process Macro model was used for mediating effect. As a result, emotional intelligence in museums does not affect revisit intention; it has been determined that the sub-dimensions of emotional intelligence affect the museum experience. Museum experience was also found not to affect revisit intention. On the other hand, it was observed that regulation of emotion had a mediating role in the mediation effect. According to these results, some theoretical and practical implications have been developed.